The Insides Company, 2019
Brand Identity + Strategy, Art Direction, Campaign Production, Package Design
The Insides Company develops life-changing technology for those who have suffered an intestinal catastrophe.
The brand identity aims to tell the story of a company whose love for the gut knows no bounds. Lighthearted and tongue-and-cheek, the final identity reflects the humble and earnest culture of the team at work.
Created at NewDealDesign
Director of Brand Strategy: Adam Côté
Industrial Design: Chloe Georgiades, Tony Smith
Creative Director: Gadi Amit
Photography: Mark Serr
