Rippling “Onboarding” Spot | 2022

Film Direction, Concepting

To show the exhausting process of onboarding a new hire without Rippling, we concepted a spot where an HR admin must endure a tiring physical process utilizing many different platforms. The side-by-side, live action spot had a high performance rating for brand awareness campaigns, with strong VCR.

AD / Director: Jess Ruggierio
VP of Brand: Nick Wiesner
Senior Copywriter: Parker Tarun
Senior Art Director: Tiffany Pan
Video Agency: DemoDuck