Espresso Series 1 Launch Campaign

Art Direction, Concepting, Campaigns, Films, Photography

Launching Fellow’s biggest product, a home espresso machine with the capabilities of a professional cafe machine, was a dream.

With one of the first prototypes, we shot a launch film that not only sold the capabilities of Series 1 but the dreamy lifestyle you could create if you owned one—a first for the Fellow brand.

Launch Film + Photo
Director / Art Director: Jess Ruggierio
Executive Producer: Yvette Solis
Creative Team: Jack Douglas, Lucy Peterson, Chloey Settles, Cat Sylvain
Engineering Team: Nicolette Grabiec, Nick Terzulli
Brand Director / Heads of Marketing: Lauren Kase, Kai Hansen
Director of Photography: Michael Enos
1st AC: Jessica Le | Key Grip: Jessica Schlegel
Stylist: Leila Nichols | Sound: Anton
Photographer: Lauren Segal | Digitech / Photo Assist: Eric Herrman
PA: Kendall Minor | Talent: Steph Canalas, Rai Littlejohn
Editing: Jaraad Nageer, Austin Cadman

Interview Film
Director / Art Director: Jess Ruggierio
Executive Producer: Yvette Solis
Creative Director: Jack Douglas
Director of Photography: Scott Sorensen
Cam OP: Will Nail | Sound: Chris Camacho
Editing: Jaraad Nageer, Austin Cadman

Renderings
Director / Art Director: Jess Ruggierio
Render Team: Adam Gill, Jarrod Allen