Frankensystem Campaign, 2023

Concepting, Art Direction, Cross-Functional Leadership

Our VP of Brand had an incredible idea to create a Halloween campaign that revealed our competitor’s biggest flaw—that their internal systems are actually disparate and disconnected. This resulted in the Frankensystem—an HR admin’s worst nightmare.

The campaign included 4 unique gifs that showed the flaws of each Frankensystem, two blog posts, and an internal launch to drive promotion. As the campaign lead, I worked with many teams cross-functionally to execute this in an integrated way.

Created at Rippling
VP of Brand: Nick Wiesner
Director of Brand Design: Dan Schwer
Senior Art Director: Pat Iadanza
Senior Copywriter: Parker Tarun
Senior Brand Operations: Sam Engel
Animation Agency: Run Kick Shout