Fictiv, 2021

Brand Guidelines

Brand Identity + Strategy

Upon joining Fictiv, a bare-bones, 10 page brand guidelines document existed that was unable to effectively guide the company to designing assets on brand. I spent a month bolstering the existing brand with deeper strategy, added a system for sub-brands, visually differentiating between target audiences, and defining illustration styles. I then took these updates and wrapped them up into a brand new brand guidelines document, with instruction for anyone to utilize the brand effectively.

Created at Fictiv
Marketing Lead: Christine Evans

Fictiv Enterprise Brand Elements

Art Direction

Explainer Video

Art Direction

Created at Fictiv
Marketing Lead: Christine Evans
Animation: Vidico

Digital Capability Templates

Layout Design

Direct Mail

Brand Design, Packaging Design