Rippling Growth Ads, 2022-23

Concept, Art Direction, Visual Design, Copywriting

Rippling built an extensive testing structure for paid media ads (LinkedIn, Meta) that sit at the bottom of the funnel and aim to drive clicks and create demo sign-ups. Our team would often output 20+ ads per month for testing purposes. I’ve added my favorites below.

Created at Rippling
Director of Brand Design: Dan Schwer
Animation: Joyo Studio, Max Miles