Onboarding Spot, 2022

Concepting, Art Direction

To show the exhausting process of onboarding a new hire without Rippling, we concepted a spot where an HR admin must endure a tiring physical process utilizing many different platforms. The side-by-side, live action spot had a high performance rating for brand awareness campaigns, with strong VCR.

Created at Rippling
VP of Brand: Nick Wiesner
Senior Copywriter: Parker Tarun
Senior Art Director: Tiffany Pan
Video Agency: DemoDuck


Original animatic concept