Global Awareness Campaign 2023

One Place Spot

Art Direction, Campaign Production

Rippling was ready to announce they were going global, and wanted to do it in a big way. I worked with a large team to concept how to show many of Rippling’s products being put to use all over the world.

🔗 Ads Of The World
🔗 Little Black Book

Created at Rippling
VP of Brand: Nick Wiesner
Creative Director: Beau Hanson
Art Director: Jess Ruggierio
Writer: Austin White
Producer: Yvette Solis
Associate Producer: Sam Engel

Production Company: ARTS & SCIENCES
Executive Producer/Partner: Marc Marrie
Managing Director/Partner: Mal Ward
Executive Producer: John Benson
Director Of Production/Executive Producer: Christa Skotland
Head of Production: Milena Milicevic
Director: Ehsan Bhatti
Producer: Kwok Yau | Service Producer: Greta Kleinė
DOP: Olan Collardy | Prod. Designer: Sigita Šimkūnaitė
1st AD: Tom Wynborne | 2nd AD: Ernestas Cibulskis

Post-Production Company: ART JAIL
MD/EP/Partner: John Skeffington
Head of Production: Elizabeth Thuvanuti Keating
Editor: Lucian Barnard
Associate Producer: Becca Gmerek
Shoot Supervisor: Marco Baratto
Colorist: Clinton Homuth

Music + Sound Company: NEW MATH
Executive Producer: Kayla Sherman
Producer: William Taylor
Sound Design: Jimmy Harned
Music Composer(s): Casey Smith
Music Composer(s): Dan Sammartano
Recording Engineer: Marc Healy
Mix Engineer: Sam Bair

 

Animated Billboards

Art Direction

Billboards were created as a part of this campaign and placed all over San Francisco and inside the NYC subway system. We wanted to bring the spirit of the billboards into the paid social space as quick, memorable typographic animations.

Created at Rippling
VP of Brand: Nick Wiesner
Creative Direction: Patrick Iadanza
Animation: Holographik

Billboards for reference.
Pictured: Tiffany Pan (Art Director), Me


Concepts That Didn’t Make the Cut

Here are a few animatics for concepts that my copy partner (Parker Tarun) and I had proposed while working through the concept stage of our live-action spot. Animatics are my tried-and-true way to sell concepts to stakeholders because they’re able to capture the flavor of what the working team is looking for. Whether they’re drawn, or acted out (to my embarassment), they always bring clarity to whether a concept has legs or not.