Grin, 2020

Brand Identity + Strategy, Art Direction, Campaign Conception, Package Design

Grin is an all-new approach to orthodontics that enables your local ortho to track alignment remotely. Clear aligners may be trendy, but they are often not the best solution for a patient, especially if their case is complex. Grin offers a wide variety of orthodontic options so that patients can get responsible treatment while still taking advantage of remote check-ins.

The brand identity is centered around the idea that each patient’s orthodontic journey is uniquely different, but all share the commonality of upward progress towards their orthodontic goals.

Created at NewDealDesign
Director of Brand Strategy: Adam Côté
Experience Design: Stephanie Lee, Angelica Cupat, Darrin Loelinger, Eliza Tehan
Creative Director: Gadi Amit